Cat Matson

Cat Matson

Chief Digital Officer and General Manager of Innovation, Brisbane Marketing

of Innovation she oversees Brisbane Innovate, an annual innovation event guided by design thinking to generate solutions for citywide challenges.

Cat is a passionate advocate for human-centric ‘smart cities’, recognising that digital is an enabler, not an outcome in its own right. She is a regular panellist and moderator for key industry events, talking on everything from digital, to small business, to the problem with smart cities. Cat endeavours to discern trend from fad in the digital space and determine how businesses can leverage new technologies to reach their full potential.

Appointed in 2014, Cat was recently recognised as one of Australia’s top digital innovators, winning the Digital Experience Leader for Australia in the 2018 IDC Digital Transformation Awards.

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